You have to standardize your website according to the rules of search engines like Google and pay a lot of attention to the topic of on-page SEO.
This article reviews the on-page SEO and you will be familiar with most-useful on page SEO techniques to use to boost your website rankings.
If you plan to increase your website traffic, you need to consider the standards of search engines. Therefore, you have to standardize your website according to the rules of search engines like Google and pay a lot of attention to the topic of on-page SEO.
What Is On-Page SEO?
On-page SEO is customized by a website administrator. On-page SEO is related to the issues affecting website rankings in search engines. These processes are not just for ranking from search engines, but also for successful online marketing.
Your website should be optimized for both search engines and users.
The title tag is one of the most important on-page SEO factors and informs the search engine about the content of the page, and also the title tag is the first item that is in the user’s first view.
On the search engine results page, if the word being searched is in the title tag, that word will be displayed boldly, which will attract user attention and increase click rates. Take a short, descriptive title tag and use interesting words like Tricks, Free, Secrets, Step by Step, Today and etc.
Important Points to Consider in the Title Tag
- Separate the brand name and key phrase of your title with (|) – Tag Title structure: Brand name | article or page title
- The title of each page should be unique
- The number of characters in the title is between 55 and 60
Google does not use the Meta Description tag for ranking. This does not mean it is trivial. In fact, if you write interesting and attractive descriptions about the page, the users will be attracted and want to click and log in to read the full article.
Search engines use the meta description tag to evaluate the content and are a preview for users. The majority of people choose a link based on the meta description in the search results.
Important Points to Consider in the Description Tag
- Consider the range of characters from 135 to 160
- Use absorbing words to attract users and increase click rates
- Meta descriptions should be unique to each page
Content and Keywords
Content is a website structure that is of great importance in marketing and SEO. Google has always referred to the importance of content and has created Panda’s algorithm to monitor this issue. Panda algorithm monitors copied content on different pages, and if you copy other website content, you will be fined and the rank you receive is not a good ranking. Also, refrain from publishing poor quality content or so-called thin content.
Important Points to Consider in Content Creation
- Create content related to the topic of your website and business activity
- Use the list of numbers and the punctuated list
- Use Bold and Italic mode
- Use the keyword in the page text
The keywords should be related to the topic of your website. Also, you must use your keywords in your content.
To find keywords related to your business, you can use the Google Keyword Planner service, as well as trends and popular topics around your business.
The header tag is followed by (H) and is used for headlines on the web page. This tag is used as h1 to h6. H1 is much more important than H6. Note that H1 should only be used once per page and you can use other tags (h2, h3, h4, h5, h6) more than once.
Important Points to Consider in Header Tags
- Insert article title as H1
- Use H2, H3
- Put a keyword in the header tag
- Put the keyword synonyms in the header tag
Optimizing Images on the On-Page SEO
In web design, the images placed in the content should be related to the subject and also be user-friendly. But SEO is also considered for both users and search engines. So, for optimizing images for search engines, you need to take a few points:
- Consider the name of the photo in accordance with its content
- Use the dash – to fill the space between words
- Do not use symbols such as $ % & in the name
- Keep the image file size at the lowest level while maintaining quality
Consider the ALT tag for images. This tag describes the concept and content of the image for search engines. It’s better to use the keyword.
When you consider the URL for your web pages, they should be brief and short as well as it can describe your website. Also do not use symbols such as (@), (#), $ and so on at the address of the pages. It is better to separate the selectable words for the URL with the dash (-).
If you are planning to launch a website or marketing platform on the Internet, contact us and explain your ideas. We are beside you to help you with internet advertising.