Why do we need SEO? If you are an expert in your business, but you are not known and seen, no one will use your services and profession. If you want to be recognized on the Web market, you will have to pay various expenses. Optimization is one of the best ways to introduce you to search engines. It does not matter what kinds of business you have! Whether you have a large or small company, you always need to increase your customer and sales. For this purpose, you have to be observed and seen.

In this paper, you will be more familiar with the introduction to SEO (Search Engine Optimization).


What is SEO?

As a word, SEO is an abbreviation of the phrase “Search Engine Optimization”. Simply, SEO is optimizing Website for search engines (such as Google).  This means that the site should be optimized in a way that it is placed to the top of the search results with the target keywords. SEO is one of the ways to increase customer and sales. To be at the top of the Google results, you need SEO. You can get this by using Advotisa’s SEO services.

In general, SEO is referred to as a set of work that is done to better introduce the site to search engines, along with the consideration of the needs of Internet visitors. As for SEO, it should be noted that doing a series of tasks in the form of optimizing a site is very time-consuming. Doing SEO usually takes one to four months for a site to and you have to wait four to eight months to see your results. This timing for SEO is an ideal time for a real SEO.


The Brief History of SEO

In the early 1990s, the first search engines began their work; some of the most popular were Alta Vista and Yahoo. At that time, people looked at search engines as a list of listed ones. The original SEO was done alphabetically. In this list, there are pages like AAA at the top of this list. At first, people just used on-page activities. With the continued growth of the Internet, newer search engines used more sophisticated ranking algorithms. These algorithms were used to understand the content of the websites. Therefore, SEO was used to make websites visible.

By developing the ranking of the pages by search engines, SEO engineers sought to find ways to influence the ranking of these engines, either through ethical or non-ethical approaches.

Why does my Website need SEO?

The number of users searching through Google for their needs is increasing day by day. SEO will help searchers to find you and this means that more visits are equal to more customers.

So if you are looking to earn money from your Website, you must attract visitors to your site so that visitors can become your customers. Considering that visitors use search engines like Google to seek services and products, it makes it more important for your site to be optimized for search engines. If the site has a higher SEO rating, the possibility of displaying the site on the first pages is increased. In this path, you can join the Advotisa group.

seo objectives

How SEO works

Search engines are constantly evolving over time. New methods are introduced annually as SEO essentials, and other methods join to history due to Google updates.

Google’s ranking algorithm has more than 200 criteria for ranking a site. Therefore, SEO engineers need to understand the most important of these criteria for successful SEO implementation.

SEO is an ever-evolving, endless, and multi-dimensional science. Each SEO experts want to find a formula for better SEO result for their sites. But SEO does not work that way. The SEO is so complex that it does not fit into a single template. SEO is constantly evolving around the basic rules around it, and its main tactic is to analyze the taken measures. Keep in mind that you always monitor the activities of competitors and inspire them to become more successful in SEO.  As long as the whole process is assigned to artificial intelligence, SEO will do so and will continue to do so.

Objectives of the SEO

In general, the objectives of SEO can be summarized as follows:

  • It has a great impact on the website visiting.
  • It creates a brand.
  • It will increase traffic to the site.
  • The website gets better ranking on the search engine results page.
  • It will increase the sale of products.
  • It is the best tool for advertising.


Types of the SEO (Search Engine Optimization)

SEO has 2 different types that we call them as:

  • On-Page SEO
  • Off-Page SEO

Generally, all efforts to optimizing the internal pages of the site for search engines, aiming at reaching a high position on Google and increasing traffic to the site, is called On-Page SEO. In fact, Off-Page SEO is a supplement to On-Page SEO. Off-Page SEO is about all measures that are taken outside of our site (on other pages of the domain, other websites, and social networks) to improve our position in Google’s results and get a better rank.

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