However, with the advent of Corona, many problems arose. But Corona made it possible for you to think of a new way to protect yourself from its side effects and save your small business from COVID-19. Today, we are in a situation that is different from all the economic crises of previous years. Crises such as the 1929 crisis in the United States, the 2008 crisis that often had political or economic causes, but the Corona crisis, which has spread to all countries around the world, will also have economic consequences.
In order to deal with the economic effects of this disease, a series of things must be done under the control of the government, and some of the solutions are related to the business owners themselves. Small businesses near you include taxi drivers, bike deliveries, shopkeepers, vendors and grocers, factories, hairdressers, carpet cleaners, hotels and homes, educational centers, food and restaurants, cinemas, cultural centers such as teachers and professors, theater, swimming pools, clubs, parks, and etc. are in danger in the current situation.
These small businesses need support, which can be divided into four categories: direct, indirect, financial, and non-financial. This support is under the control of the government, and most of the financial support is related to small business loan coronavirus and taxes.
Apart from government support, what should business owners do to deal with Corona?
Many individuals and business owners that resisted entering an e-commerce world before the outbreak of COVID-19 now have no choice but to use online services. Online payments, business transformation, and computer infrastructure are now commonplace around the world. The most important reason for the spread of e-commerce is the protection of people from themselves and those around them by observing social distances and not leaving their homes.
Statistics show that the rate of watching videos has increased by 60%, and in general, the viewing and attention to content have increased by 39%. Now, 75% of the world’s people use their social networks on a daily basis, and only 4% of brands decide to give up their advertising in virtual space during this period, and most people and businesses search for useful information. That’s right, people need to use digital services for rescuing their businesses.
Now, what is the solution? How can you save your small business from COVID-19?
With the advent of Corona, most businesses, especially traditional businesses, have just begun to think about expanding their business from digital services such as online sales, site launching, and more. This, in turn, boosted businesses such as advertising agencies and digital marketing companies, while creating a negative market. Because the number of requests is increasing and the number of people who can provide services in this field is limited.
For this reason, there are a number of people who do not specialize in this field, such as the people you see on Instagram. It seems that one out of five people on Instagram is either a blogger, or a model, or a teacher. This shows that people’s self-confidence has increased in areas that do not have the expertise, and unfortunately, clients ask such people because of the lack of expertise in society.
Due to the changes that Corona has made, marketing has shifted to word-of-mouth marketing. This means that clients no longer trust the promotion of a company that introduces itself as an expert. For example, they ask a friend, acquaintance, or co-worker who did your digital marketing services or who designed your website. On the other hand, domestic businesses that have good services and products are thriving. Because import and export are not possible due to the closure of borders. So their market is getting better because people have to use domestic services and products.
The solution is that people should try to provide better services and products and introduce them to people through digital services. This means you need a good site, a good teaser, and good digital campaigns. On the other hand, you have to spend the cost of digital advertising properly and you have to do it more carefully. But you should be careful to look for a specialist at a reasonable price. But specialization should not be sacrificed for lower prices. You need to do a lot of research in choosing the right digital marketing company to offer the right price for your brand.
On the other hand, you have to spend the cost of digital advertising properly and you have to do it more carefully. But you should be careful to look for a specialist at a reasonable price. But specialization should not be sacrificed for lower prices. You need to do a lot of research in choosing the right digital marketing company to offer the right price for your brand. In the meantime, you may have three options, A, B, and C. Here, Company A may be the best, but it costs a lot more than the others. Then you see that the level of service of C Company is the same as A, but they offer a lower price and you choose C Company. Such stories often happen in this Corona market.
Unfortunately or fortunately, a number of businesses with poor services and products are gradually being removed from the field. Because people’s awareness of the web and the virtual world, digital service providers, etc. is rising. And the quality of services or products, after-sales service, and customer satisfaction is very important. Because if, for example, you have 100 satisfied customers, each of them will bring you 2 good customers a year. By doing this, you no longer need to have extensive advertising. Unfortunately, it is now commonplace for businesses or clients to consider quality to be a 3 or 4 priority and think more about their financial benefits. Even, in the book “The 7 Habits of Highly Effective People” by Franklin Covey said that one of the habits is not to believe that people are not looking for quality, they are looking for cheap goods. People are always looking for quality and you should always improve quality in the worst conditions, even in war, so that your business is the first one to be chosen.
That’s why your business succeeds in a situation where it can follow these principles.
What can rescue my business from COVID-19?
In the midst of all the changes that have followed by the outbreak of COVID-19 in the world, these are the search and optimization criteria for websites that provide the best results to the people. It’s the search engine optimization metrics that give people the best results. Replacing the online environment with offline one and changing the policies of companies and clients has made search engines even more popular, and more people are searching for information about the new virus.
Buying essentials and working from home and studying online has involved more people with the internet and websites. Having SEO and website optimization insight is a must when users are changing their behaviors. Companies are in the biggest economic crisis that is like a major economic storm and need to do something to protect their business and brand during this time. But exactly why? And what should be done at this time and what real changes are taking place in the virtual world?
COVID-19 Crisis Management by Web Design and SEO
Advotisa describes you why Web Design and SEO services will help you to manage the COVID-19 crisis and help you not only save your business from the COVID-19 crisis in the USA but all over the world.
Search and a Great Sharing Channel
SEO will provide you high quality and long term traffic to your website. The cost you spent on unique and optimized content today will provide you valuable services in the future and can reflect your brand goals and your economic recovery. Now is the time to review your content and optimize it, and if you don’t have a website yet, take action now to design your website.
We recommend you to read this part if you want to optimize your content with the title of “HOW TO USE OLD ARTICLES TO IMPROVE WEBSITE SEO?“.
Proper SEO Enhances User Experience
Good content and content optimization is the best way to enhance the user experience or UX.
SEO is good for business revolution
SEO will help you to take steps in your business revolution. Now, the media and users are in dire need of good and useful content, and you should take advantage of this opportunity and provide them with quality content. Depending on the type of business you have and the impact that COVID-19 has on you and your business, you may not even have the prospect of a sale; However, like many other businesses, you may be thinking of turning your business type into something else, and this is where SEO services will help you deepen your relationships with others and sell again. In this situation, you need an SEO consultant. By optimizing your website and content, you can introduce yourself to others.
Be up to date to win
At this time, people are looking for tips and they want to be sure that the method they use to publish their content is also correct and that readers can contact them. Inviting to join social networks and mentioning the source can also be helpful. If you use external sources for your content, make sure you choose a good source and do not trust or share any external sources. Remember that if you publish the content of another website, its reflection will affect your brand, so it is very important not to publish fake news.
Local SEO makes you global
It doesn’t matter if you have an online shop or a business website. If you have a local audience, this is a good opportunity to get the attention of local capitalists to invest in you or become a resource for the public to be gradually promoted globally. Now is a good time to optimize your content, and you can even share your content in other languages such as Spanish, French, and German to reach new audiences.
If you do not have such experience, get help from an SEO specialist or a digital marketing agency. If you do not know how to choose a digital marketing agency, you can read this article.
SEO is an important part of your marketing strategy
If your demand has not reached zero during the quarantine period, you can still find your audience by entering into other channels. Get inspired by people’s needs and see what they are looking for the most; read their comments and respond to them. Now it is important that the content you provide is the answer to a question and gives the same information that when clicked on, we expect it to be inside and do not give irrelevant information.
You will attract attention even if you do not sell
If you are frequently seen by buyers, the rate of return of your audience will also increase. Given that Corona has destroyed many businesses, audiences who visit your website today may want to make a list of things to buy in the future and just want to gather information right now.
Search results are your best answer to customers
Gathering information and content analysis and website affects all aspects of your brand. You need to know what new customers are looking for. People may search more about the online conference, home delivery, or online learning, and in fact, hotels and flights and activities that are directly related to public attendance do not matter at all. Searching is not only a way for customers to get what they want, but it also allows them to meet their needs. It’s important that SEO helps you understand their needs and make accurate business decisions by creating optimized content.
Use SEO to succeed in the future
Given that we don’t know when the spread of COVID-19 will end, the best way to make up for the interruptions that are happening now is SEO. Searching is not just a way to find information, it is a way to see the behavior of the audience, and in the time after the coronavirus, customer behavior will be vital to you.
Advotisa helps you to shine bright like a diamonds
Meanwhile, online businesses that provide their digital services to a large part of the community have not given up their responsibility in this field and have taken serious steps in this field. Therefore, Advotisa is not an exception.
If you do not have a website yet, you can get help from Advotisa to design the website, or leave all your website tips from designing to optimizing the website and creating content for you. For more detailed information, contact us.
Do you want to save your small business from COVID-19?
WhatsApp: +1 (949) 664-3852