What attracts you when you look at websites, blogs, News, or social networks? The answer is simple, Content! Due to this reason, 90% of businesses are using content marketing today.
Content Marketing VS. Social media Marketing
Do not confuse content marketing with social media marketing. When we say content marketing means that we create valuable and relevant content for a business in order to inform people about its products or services. Accordingly, we persuade people to understand why, how and when to use them.
In contrast, social media marketing uses social media platforms and websites to promote a product or service. One of the approaches of social media marketing is that users can share the media with each other. Consequently, these shareable posts lead to having a potential customer.
As a result, one aspect of digital marketing is content marketing.
Types of content
It can be difficult to decide which type of content marketing is proper to grow your business. Here, in Advotisa, we help you to create content which is useful for your business and its needs.
Types of content are as follows:
- Social Media Posts
- Business Stories
- eBooks and Digital Magazine
- GIFs and Memes
Which one is better? Which one do I use?
The most popular type of content marketing is Blogging. Blogs help to improve SEO and drive traffic to your Website from the search engines. Generally, Websites with blogs typically have more indexed pages than those that don’t. Therefore, for better competition, you can create video content and increase the number of your audience. When you need to visualize data like statistics, the quality of something or instruction, you can use Infographics. Because Infographics convince people about the value of what your business provides.
Moreover, business stories are customer stories about how your business helps your clients and make them a successful business. Correspondingly, Digital Magazine and e-Books are useful for collecting lead information. Social media posts help people find your products and persuade customers to sales and promotions and give them extra information. The most shareable types of content on the web today are memes and GIFs.
Here, in Advotisa we give you the advice to choose the best type of content and create it.