An advertising manager with the right choice can make a brand famous or eliminate it with a false choice. In this article, we intend to point out the importance of having an appropriate advertising manager and how does advertising management effect on businesses.
Many businesses advertise because they intend to have a brand building, increasing customers, and sales. In this regard, John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
Today you maybe hear the statement from the advertising agency! Some advertising agencies use this sentence to justify their advertising campaigns, especially when the cost of a promotional campaign is high. But note that today, with the development of knowledge and advertising science, advertising costs can be managed in the way to minimize advertising waste.