In this article, you will be more familiar with motion graphics, tools and different kinds of motion graphics.
What are Motion Graphics?
Videos that transmit messages and content in an animated way called motion. The word motion refers to anything that moves or animates.
Content transfer with this method has many advantages. One of the most important features of motion graphic video is conveying content to audience at a shorter time and in a more influential and attractive way.
The motions can be displayed online and offline on computers, mobile devices, websites, and software that can display video.
Types of Motions
There are videos that capture real-world spaces and report information. Real video does not use graphical designs, and the main focus of the message transfer is on filming, sound recording, dubbing, and editing.
This kind of motions is the combination of video and graphics that mostly these graphics, in addition to enhancing the charm, are used to display information that cannot be captured by film.
Stop motion is a real technique which is photographed from real objects to produce it. In this method, objects are moved in a minor way and it is photographed from every move. Then all of the images are put into place using special software to inspire a sense of motion.
Motion graphics are made up of two words “Motion” and “Graphic”. In a simple sense, it is a graphic that has motion and is used to convey messages by means of both capabilities. Generally, they do not use realistic images, and they use graphic design software such as Photoshop and Illustrator for their graphic design.
Providing content in the form of motion graphics, due to the presence of motion and sound, attracts more attention to the audience.
Info motions are videos that use infographic techniques to convey content. In fact, graphics and motion are used in such a way as to use the main infographic techniques to display content.
Animations are videos that must have specific characters and specific stories, and often focus on the underlying layers of narrative, psychological, emotional and philosophical characters and personages. Unlike motion graphics, animations are character-oriented.
Perhaps you’ve seen motions in the form of promotional teasers or videos and short films in virtual networks. Generally, social network audience prefers to follow attractive and different content.
That is why motion graphics become popular due to the use of unique color, character, and space.
Tools for Motion Graphics Production
- Adobe After Effects
- Adobe Premiere
- Adobe Photoshop
- Adobe Illustrator
- Adobe Animate
Motion Graphic Video in Advotisa
Advotisa’s specialists will consider a precise strategy for what you need in this marketing approach before designing. This strategy, designed to suit your goals, location, strengths, and weaknesses, and your business competitors, will have a significant role in marketing.
Advotisa is beside you to provide you professional and innovative designs so that you will be widely visible. You can enjoy the highest return.