Search Engine Optimization (SEO)

SEO is a process that helps a web page or Website to rank higher in search engine results. Therefore, this process leads to drive more traffic to your Website and potentially more customers. With SEO, you help your clients explore your business from among thousands of your competitors. On the other hand, SEO gives an opportunity of free advertising for your business. Websites, Blogs and Infographics are the channels that benefit from SEO.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is related to SEO that both of them used in digital marketing to have higher position above their competitors on search engines like Google and Bing.

Content Marketing

Content marketing is an approach focused on creating and publishing valuable and relevant content to increase your brand and business authority to your market and ultimately provides business intelligence and profitable customers. Blog post, E-books and whitepapers, Infographics, Online brochures and lookbooks, social media content and Website content are the channels that can play a role in your content marketing.

Email Marketing

Email marketing is an approach in which companies send commercial email to people containing content promotion, discounts and events and directing people to your business website. As a result, email marketing attracts and retains customers and promotes your content, brand, and product.

Social Media Marketing

Social media marketing is a process of marketing and promoting a product or service via different social media channels. With Social media, you can connect to people across the world easily and find new customers. Also, Social media marketing increases brand awareness and consequently drives traffic to your Website. The most important social media marketing channels are listed below:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest
  • Google+
  • YouTube

Video Marketing

Video marketing is a process of creating promotional videos or clips. The aim of producing video marketing is attracting and persuading potential customers and publishing them on Social media and Websites. One of the important advantages of video marketing is that people prefer watching video instead of reading long texts and video. Furthermore, video content conveys the concept better than promotional text and images.



Certainly, marketing has changed over the last years and has been completely transformed. With the advancements made on the Web and the Internet, these changes have become more and more and provided open space for digital marketing. For this reason, digital marketing is a major issue in small and large businesses today.

The purpose of this article is to become familiar with digital marketing and its solutions. Also, this article discusses the benefits and techniques of how to do digital marketing, and you can use this article for your digital marketing services and product introduction to your audience.

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