What is local SEO? Local SEO is optimizing the website to attract audiences searching for your products or services near your business location. In other words, local SEO is used to show your business to people who search near your location.

Using Google Possum Algorithm for Local SEO

this subject is so important that Google considered an algorithm called the Possum Algorithm to optimize this work. The first thing considered in this algorithm is to look at where is your business location, in which the city and area are located. For example, if your business is in California, you will no longer be able to write the names of the cities around the CA after your services to attract the audience of those cities.

For instance, it has been seen that web design companies in California created pages for web design in Washington and anyone who search for web design in Washington, find them in California! But today it will not happen again! Now if you do this, you’ll see more businesses near you and in your city.

The purpose of local SEO is to attract an audience who is near you. In the past, always in outdoor advertising to attract audiences and companies near the workplace, people created flyers to declare cooperation and provide special services. They distributed these flyers to companies and alleys around their own company. That worked very well! Because businesses like to provide their services to companies that are closer to them.

This happens in the local SEO too. You are visible to the closest people who search for your services or products. This makes both the searcher and the target business profitable.

According to Google, more than a third of Google’s inputs are made by it. Therefore, if you invest in this field, you can get a share of the market.

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Google Maps SEO Optimizing Maps to Rank at the Top

Before explaining about Google Maps SEO, you need to know that signing up your business on Google Maps can help you in local searches. What does this mean? This means, if you can register your business location on a Google Maps, it is possible that those who search for your services and who are closest to you will find you ahead of others as a result!

If you have not done so, you can register your business on Google Maps. After registering your business on Google Maps, there will be competition among businesses in one area.

Have you ever searched for a specific service, and after one or two results, and sometimes at the very beginning, you will face the Google Maps that shows you three businesses?

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google-possum-algorithm

What is local SEO? Local SEO is optimizing the website to attract audiences searching for your products or services near your business location. In other words, local SEO is used to show your business to people who search near your location.

Read more

[Total: 1   Average: 5/5]