Recognizing your target audience

A target audience is a particular group of people who are expected to follow your products, services, and promotions to meet their needs.

Identifying a target audience helps to develop advertising plan. Determining your target audience aids you to concentrate on your marketing efforts in the most cost effective way. It is very important to understand that you want to meet what kinds of people’s needs. On the other hand, the language, channels, and information you utilize to communicate with may not be as effective with another. Also, it is better to meet all of the needs of one particular group than meet only some of the needs of a lot of various groups.

How to Define Your Target Audience?

Here are the stages that will assist you define your target audience.

  • Determining Problems and Needs

To determining your target audience, you have to put yourself in their shoes. You have to understand what they problems and needs are and they look for what kind of solutions. Then you have to focus on the details. For example, you should consider about their daily activities, their demands, 24-hour customer support and more.

  • Details about your products or services features

Benefits are the reasons your target audience purchase the product or service. For example, low energy consumption of refrigerator. Features tell your audience how well your product or service will deliver its benefits. Write and list your benefits and features of your products and services to use and highlight them in your video production.

  • Creating a customer profile

In fact, the purpose of this part is to know what your customers have in common. You have to pay attention to the similarities which your target audiences have. To identifying the target audience, you have to focus on the factors such as age, location, income level, gender and more.

  • Age:

People in different age groups have different tendency toward their needs and also the way they want to meet them.

  • Gender:

Have you ever heard about the book “Men Are from Mars, Women Are from Venus” written by John Gray? This is a good description to distinguish these two kinds of genders.

  • Income Level:

Your customer’s income will directly impact on your marketing strategiesYou have to know that how much money your customers are willing to spend.  Depending on the income level, pricing will vary. This will lead to make the best decisions for your marketing.

  • Location:

In a country like the United States, shopping habits vary in large cities, small towns, villages. In fact, the way people live in different places affects their shopping preferences. Your target audience might be in a local, state, regional or national marketplace sector. For instance, if you want to advertise and sell fertilizer or agriculture tools, geographic location is one of the key factors in determining target customers. In this case, you have to focus on rural areas.

In addition to the location, you should sometimes pay attention to the climate conditions. For example, if you are about to advertise or sell products such as heating and air conditioning, you have to consider that this product for what kind of areas are useful.

Other important factors which help you to classify your target audience are as follow:

  • Marital Status
  • Occupation or Industry
  • Family Size
  • Ethnic Groups
  • Hobbies and Interests
  • Education Level
  • Values
  • Attitudes
  • Behaviors
  • Lifestyle

These factors assist you and your industry to find your exact target audience.

Analyzing your competitors

You can analyze your competitors via their websites, social media platforms, their products and services and their ads. This will help you make your business and brand unique.

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