For many of our clients, the question is, what is the difference between an advertising agency and a digital marketing agency? In this article, we are going to talk about the differences between these two.
When I first did a Google search for “the difference between an advertising agency and a digital agency,” I came across a series of articles written by different agencies according to their own interests. In fact, there is no document to define this. Therefore, I searched the internet for general definitions of them. Below is a summary of what I found.
Business owners who intend to increase their income can choose between digital marketing agencies or advertising agencies. Both agencies offer solutions that can help a business grow by increasing sales However, the approaches and their results are different. Advertising agencies specialize in communication programs, including advertising and media. But digital marketing agencies offer an analytical approach to help develop marketing strategies. Some also offer marketing plans, depending on their resources, while others offer communication services.
Of course, the advertising agencies have opened their marketing department due to the change in the way people use the media, and now most of them have set up a digital marketing department in their company. This shows that advertising is intertwined with marketing. But the two are completely different.
The Definitions of Digital Agency and Advertising Agency
Definitions of digital marketing agencies and advertising agencies can help us better understand the difference between the two companies in the first place. An advertising agency specializes in the creation of advertising content and posting them in different media, on the other hand, a digital marketing agency is professional at market research and analytics, brand strategy, and advertisement in measurable media.
Let’s describe the issues in details with an example:
Each restaurant builds a brand with some of the best meals. For instance, if I feel like Italian food, I only go to one special restaurant. When I have a craving for a Cezar Salad or Pizza, I cannot go to the French restaurant. That is why I have to choose the right services from the right restaurant. Advertising agencies and digital marketing agencies may offer all the services, but what services they are more skilled at.
Below we try to examine some of the other differences between an Advertising Agency and a Digital Marketing Agency.
The most Significant Differences between Digital Agency and Advertising Agency
Differences in Skills
Employees in a digital marketing agency generally have experience working in the company’s marketing departments, where they gained experience in market research, strategy development, product development, and marketing plans. But employees in advertising agencies include people who are familiar with media planning and creative skills who have experience in delivering communication messages to their target audience.
Differences in Choice
If a client is looking for advertising his/her brand, it is more likely to follow advertising agencies. But if they are looking for growing their sales, increasing their market share, and also developing their products, they should go to a digital marketing agency. Of course, it is very important what services the agencies provide!
As mentioned above, there are many advertising agencies that provide digital marketing services, and vice versa, there are many digital marketing companies that have advertising services and video ad production and in their departments.
It is the customer’s job to choose and it is the customer who chooses to work with which agency according to the needs and quality!?
Differences in Outsourcing
Outsourcing means leaving work outside the organization. Some digital marketing agencies outsource their services. Therefore, some advertising companies outsource their marketing services to other companies and groups with the same approach. What is the approach of advertising agencies and digital agencies to some of the services that they do not provide is a distinction that cannot be ignored because it greatly influences the results.
Differences in Dealing with the Issue
Many digital marketing agencies conduct detailed surveys and analytics of customers and competitors for a brand and develop advertising media strategies based on the results. Advertising agencies produce advertising content and broadcast it on media according to the brand approach. Each of these methods in turn is effective. Of course, market research has become a must in all agencies today, and both agencies make a marketing plan for their clients based on market analysis.
Differences in Choosing the Media
Digital marketing agencies often target measurable media and advertise that can accurately analyze statistics. But most advertising agencies advertise brands based on media such as television, radio, and billboards, most of which are immeasurable.
Due to the need for both advertising and marketing, advertising and digital marketing agencies try to provide more comprehensive services to their customers by creating corresponding departments. This means that advertising agencies provide marketing services and also digital marketing agencies provide advertising services. The reason that a brand can choose which of these agencies to use depends on the services that the brand needs to be present in the media. Which of these companies do you think it is better to use?