Link Building is one of your most important concerns when looking for SEO (Google’s top rankings). How do you build a backlink? What kind of links is useful to you? In fact, you need to learn link building. In this paper, you will get more familiar with the link building.
What is Link Building?
Link building is referred to as a set of activities for obtaining valid backlinks from internet pages to improve your position on Google results.
Link building is usually done by targeting specific keywords and terms. Having a lot of links does not mean the success of your business or the acquisition of a better place on Google. Many factors such as credits and page rank of source website, the number of links on that website, the keywords linked to your website, the number of links to your website, linked page from your website, and no-follow links impact on link building process.
In this section, we will introduce to you the impact of various factors and Google algorithms to combat spam and malicious links.
Different Types of Links
When you add a new post or page, Google’s bots crawl that page or post. When the link is Do-follow, it means that you also value the link content; by default, all links are Do-follow, and Google will track these internal and external links. If we allow Google to crawl external links (links from another website to our site) in our content (post), these links are referred to as do-follow links.
When you add internal links or external links to your post and put a No-follow tag on these links, Google does not track that link; this means that these links are not crawled, and so the links are referred to as No-follow. In this case, you do not approve of these links, and only these links will be followed by visitors and not Google. If you add the No-follow tag to external links on our website, links are referred to as no-follow.
An internal link is a link that links one of your web pages to another page on your website. We have 2 types of internal links:
- Link from one page to another page of your own website
- Link from the top of the page to the bottom or middle of the same page of your own website
Crawlers crawl links on the Internet to find and index websites. If your website has powerful internal links, Google Crawlers will find your website content more comfortable. You should know that Google is always looking for new content on the Internet. If the content of your website is well linked to one another, Google crawls certainly faster.
Internal Link Building Technique for New Articles
Internal link building is the best and safest way to boost a page from a website and improve its position in search results. By publishing any new content on the website, virtually part of the internal link building process is done automatically. The most important spaces in which new articles are displayed and internal link building occurs are:
Home page: Usually, the home page of each website is the most valuable page for internal linking regarding validation. The main problem is when the new articles are actually updated, and there is no internal link to that article. As a result, it cannot be viewed as a permanent solution.
Category pages or tags: Each new content will probably be in one or more categories and tags. These pages are of great value and importance with regard to internal and external links and will have a direct impact on the speed of the index and increase the credibility of new articles.
Display relevant articles on another article page: Many sites consider space for displaying related articles. On some websites, this section shows the latest articles on the website, and in others, the latest articles of the same category are shown.
In general, internal link building has a lot of value and impact in fixed spaces, but over time, with the publication of new articles, this effectiveness will be diminished.
External Links are hyperlinks that refer to a domain other than the domain on which it is located (source domain). In a simple tense, if a website links to your website, this link is considered as an external link. Also, if you have linked to another website, that link is also an external link.
Link Building: Why You Should Not Buy Backlinks for SEO?
If you are looking for the right position in Google results and have long-term planning for your work, buying a backlink is not a good approach, as it may end up with serious problems in the future. In simple words, Google knows the backlink as a positive vote from users to your page or website. With more votes, you will have the chance to win Google’s election. Google has explicitly stated that the purchase of a backlink is against the policies of this website and is known as an infraction.
Do not buy a link, build a link!
Link building is an important part of any SEO strategy. Raise the number of site links across the web can be a good way to attract steady traffic to your website or blog. But the question is if we do not want to buy a link, what can we do? The answer to this question is very simple. You can do this yourself. As you know, buying a link is not only costly, but it can also cause your website to penalize. So, it’s best to do it on your own.
How to build a backlink:
- Comment on Do-Follow blogs
- Update your social bookmarking profile
- Become an expert by the help of Quora and Haro
- Build an internal link on your blog
- Link your content to other websites
- Write posts that are worth link building
- Use Correct Writing Practices
- Write guest blogs on other blogs
External Link Building Strategy
There are different external link building methods but you should always use white hat techniques and natural backlinks. However, it does not matter what exactly your strategy is, it’s better to consider the following tips when you build an external link.
- The content of the website should be related to your subject
- Preferably the website is active and its content is updated continuously
- The position of the target site is appropriate for Google’s results and keywords
- The content should not be created by automated robots
- The number of external links must not be a lot and these links to pages should be related to the topic of the website.
- Check the number and quality of the input links to that website
- The website should be active in social networks and has an audience
- Website pages rank well in search engines
Usually, you encounter suggestions as you build links, which may be tempting. But be careful that placing your link on websites with the following conditions may result in penalizing.
- Pages that have a lot of external links
- Pages not indexed in search engines
- Backlinks with lots of money
- Exchange links with invalid websites
- Get backlinks from low-quality websites
What is Link Farm?
The link farm is considered as one of the techniques of Black Hat SEO, where a group of websites link to each other or buying external links artificially. The purpose of such links is to deceive a search engine and a website will be known as a popular and high-quality website in a short time, resulting in getting high rankings of search results.
With the help of these tips, you can Grow Website Traffic. If you have any questions, you can call Advotisa.