This article describes tips and techniques to the small, medium and large business owner or marketing manager. Websites and gadgets provide tools to increase sales and profits. While we still see traditional ads such as billboards and banners in the city area, people are going to encourage using more unique and cost-effective way of advertising. One of the best tools for advertising is a motion graphics video. Similar to animated videos, motion graphics video is a sequence of graphics which makes the illusion of motion by using text, icons, shapes, charts, and graphs.
Today, we see more online video, teaser, and ads on websites and platforms. In this modern world, there are various tips, tricks, and techniques to use in your business in order to promote your products or services.
What are the benefits of a motion graphics video?
These motion graphics videos can improve not only your website but also your business and brand.
- Increasing conversion rates
- Informing your audience
- Owning a better rank in search results
- Increasing web traffic
- Presenting your culture
- Increasing the number of your customers and clients
- Effecting on your target customers more
- Conveying your brand message better
- More cost-effective
- having a wide range of options of music, shape, color, design and even the movement
- Having the ability to share videos by users due to 24-hour access to them
- Having more real-time feedback
- No limitations on selecting actors, celebrities, locations, studios and so on
- creating memorable brand
- Growing your brand identity
In order to use motion graphics video in your business, Advotisa guides you and explain the necessary tips. Our team includes professional motion graphics designer, motion graphics creator and 3D artists. In addition, we have professional experts to advice and lead you in the process of motion graphics video ads production.
Motion graphics designer and the creator can establish a direct line into the hearts of your target audience.
These are the tips you should consider to promote your business with motion graphics.
1. Recognizing your target audience
A target audience is a particular group of people who are expected to follow your products, services, and promotions to meet their needs.
Identifying a target audience helps to develop an advertising plan. Determining your target audience aids you to concentrate on your marketing efforts in the most cost-effective way. It is very important to understand that you want to meet what kinds of people’s needs. On the other hand, the language, channels, and information you utilize to communicate with may not be as effective with another. Also, it is better to meet all of the needs of one particular group than meet only some of the needs of a lot of various groups.
How to Define Your Target Audience?
Here are the stages that will assist you to define your target audience.
- Determining Problems and Needs
To determine your target audience, you have to put yourself in their shoes. You have to understand what the problems and needs are and they look for what kind of solutions. Then you have to focus on the details. For example, you should consider about their daily activities, their demands, 24-hour customer support and more.
- Details about your products or services features
Benefits are the reasons your target audience purchase the product or service. For example, the low energy consumption of the refrigerator. Features tell your audience how well your product or service will deliver its benefits. Write and list your benefits and features of your products and services to use and highlight them in your video production.
- Creating a customer profile
In fact, the purpose of this part is to know what your customers have in common. You have to pay attention to the similarities which your target audiences have. To identify the target audience, you have to focus on the factors such as age, location, income level, gender and more.
People in different age groups have a different tendency toward their needs and also the way they want to meet them.
Have you ever heard about the book “Men Are from Mars, Women Are from Venus” written by John Gray? This is a good description to distinguish these two kinds of genders.
- Income Level:
Your customer’s income will directly impact on your marketing strategies. You have to know how much money your customers are willing to spend. Depending on the income level, pricing will vary. This will lead to making the best decisions for your marketing.
In a country like the United States, shopping habits vary in large cities, small towns, villages. In fact, the way people live in different places affects their shopping preferences. Your target audience might be in a local, state, regional or national marketplace sector. For instance, if you want to advertise and sell fertilizer or agriculture tools, geographic location is one of the key factors in determining target customers. In this case, you have to focus on rural areas.
In addition to the location, you should sometimes pay attention to climate conditions. For example, if you are about to advertise or sell products such as heating and air conditioning, you have to consider that this product for what kind of areas are useful.
Other important factors which help you to classify your target audience are as follow:
- Marital Status
- Occupation or Industry
- Family Size
- Ethnic Groups
- Hobbies and Interests
- Education Level
These factors assist you and your industry to find your exact target audience.
Analyzing your competitors
You can analyze your competitors via their websites, social media platforms, their products and services, and their ads. This will help you make your business and brand unique.
2. Determining your budget
The more you get information about how much money you can spend on motion graphics, the easier it will be to choose a motion graphics company. To know how much money you can spend, you can follow these steps:
- Estimate your monthly income and profits
- List your motion graphics design expectation
- Search for the costs depending on your expectation
- Determine the budget
Motion graphics video can be more expensive than some other advertisement. But it has more impact and feedback.
3. Determining your message you want to convey
Conveying your message is an important part of your advertising in order to communicate well with your audience. Your message, slogan and your ad scenario should have the following adjectives:
- Catchy title
- Grab your audience attention
- Short and clear
- Show what they get from your product
- Show what benefits they gain from your product
- Convince your audience that you are the best
- Using a simple but effective concept
4. Where and when do you want to display your video
Where is the motion graphics video going to live? On TV? Social Media Platforms or your Website? You must start with one target location where you know your audience will find the motion graphics video before reuse it for other channels.
Also, the time you choose to publish and display the video is very important. For example, for selling a perfume, it is better to start your displaying video before Christmas or Valentine’s Day.
5. Determining your goals
Do you want to increase brand awareness? Do you want to sell more products? Do you want people to download and use your new App? Finally, what do you want your audience to do after watching the motion graphics video? Whatever your goal is, you have to determine it too.
6. Determining the time to reach the goals
The less time you have to achieve your goals, to the same extent, you need to have more professional motion graphics video and consequently more budget. You should inform the motion graphics company about your time.
7. Preparing a suitable scenario for your business
If you have a scenario in your mind, you can explain it with your motion Graphics Company, motion graphics creator or designer and make it possible to bring it in real. No matter who prepares the scenario, it should be analyzed by the parties, both the client and the company.
8. How many motion graphics videos are needed for your business?
The numbers of your motion graphics videos depend on your products, variation in your products, your business type, special events, displaying in different seasons and etc.
9. How long should motion graphics video be?
It’s hard to determine a specific duration for your video. It depends on where you want to display and how to convey the message. For example, you can use 60 seconds for a video ad on Instagram but you can extend it to more than 1 minute for your Website or TV.
10. Awards and achievements of your business
You can use your awards and achievements of your business to increase your reputation and credit. This will lead to making a positive impact on the audience.
11. Watching and searching for different kinds of motion graphics video
If you do not have enough information about motion graphics, search on the internet and watch different kinds of video from big companies. If you get more familiar with this technology, you will know what you exactly want.
12. Selecting wisely a professional motion graphics company
Which company would be the best one for your business? Which motion graphics company would suit your budget? How can you understand if they actually make high-quality motion graphics videos?
Even when we look for a doctor or technician, we want an experienced professional. Picking a motion graphics company should be no different. Always be sure to select a motion graphics company that is relevant to your project and budget. The motion graphics company’s task is to lead you during the project. The company should clearly answer the following questions:
- Why do you demand a motion graphics video?
- How many motion graphics videos are needed for your business?
- How to and where the market, publish and display the motion graphics video?
- Ask for the examples of the type of motion graphics video you want
Always keep in your mind that works with a motion graphics company that can understand your video production requirement easily.
With these tips, you can promote your brand faster than before. Because it is now the age of information and every brand that can make its information clearer, more unique and more effective than their competitors, they will win the challenge in the market. Here is where the motion graphics come into the field.
If you have more questions you can go to the motion graphics FAQ or you can read the article “The effect of Video marketing on growing your business”.