The notoriously common misconception about web design services is that the design process is limited to coding and design. While the process of designing and developing a strategy for building a new and different website, from project acceptance to final delivery, is divided into several stages. Graphic design and coding are just two parts of this 7-step process. It can be said that coding is the mastermind of the site and the graphic design of its beating heart, but the design process goes beyond these two parts. All parts of the process, such as the vital organs of the body, must work together in harmony. In this article, we will present to you the process of providing web design services in 7 steps.
Web Design Services
Web design services are divided into these steps:
- Understanding the project and its purpose
- Proposal writing, project implementation document
- Visual identity and content priority
- Graphic design of the homepage and interior pages of the website
- Website coding in accordance with SEO standards
- Testing, checking and quality control
- Training and Domain Transfer
1- Understanding the project and its purpose
Identifying and targeting is the first and most important part of the site design process. To complete this step, the information we receive from your client will be very important. In our first phone call and follow-up to our consultation session, we strive to achieve the goal of launching a new site and audience persona by asking targeted questions to get a better view of that business. Some of the most important questions at this meeting are:
- What is your main goal in designing a new website?
- What are the most important products and services you intend to offer?
- Who is your target audience?
- What tasks do you like your audiences do on your website and how do they get in touch with you?
- What is the most important differentiation from your competitors?
- Have you had any website setup and management experience in the past?
Selecting the destination is the first step in each route. If we do not know where we are going to go, choosing the path does not make sense. If we ignore this step, the project is likely to go astray and not reach the ultimate goal that the client is seeking.
2- Proposal writing, project implementation document
After meeting and understanding the client’s needs, meetings are held with the technical web design team, and suggestions and ideas can be collected to help make this business more successful in the online space.
After reviewing the team’s suggestions and competitors analysis, the project manager designs a standardized and functional structure for various features and sections of the website and incorporates all technical capabilities with detailed descriptions in the project proposal.
Finally, due to the complexity of the website’s features and graphics, an accurate estimate of the project’s time and the cost is added to the proposal. The careful writing of the proposal specifies the boundaries of the design process and the scheduling of the web design process. Not paying attention to this step will lead to differing perceptions of the project against the client and also inconsistencies in the design and implementation process. Experience has shown us that the more time we spend on better understanding the project and writing the proposal, the more likely we are to have the chance to satisfy the client and provide a professional service.
3 – Visual identity and content priority
In the previous two steps, the overall structure of the site and its most important pages have been identified and approved by the client. In this step, all the visual elements of the brand are first received by the client and identified by holding expert meetings of the key priorities in visual design and content creation.
After the meeting with the client, the web design team produces two graphic documents for the purpose of the project:
- Mood Board
- Art Board
1- Mood Board
The selection of the main color, complementary colors, fonts, and text size virtually identifies the website’s visual identity and prevents any divergence or redesign of the pages in subsequent steps.
2- Art Board
This document outlines the structure of the presentation of the content and elements of the homepage. Using Content-First design techniques, we try to prioritize user experience and access to content as the primary visual design.
These two documents are sent to the client with additional explanations and their points of view are received to confirm or improve them.
After confirming the visual identity and content priority, the process of graphic design of the homepage and other pages of the website begins.
4- Graphic design of the homepage and interior pages of the website
The graphic design of the homepage of the site can be considered the most interesting part of project implementation. One of the most important features of Advotisa is its design, creativity, and ability to create graphic design and user interface.
This step is not a complicated task with the use of proposal, visual identity and content priority, and it is only the creativity and attention to detail that makes the end result appealing.
Website design is very different from other graphic design elements such as billboards, catalogs, flyers and more. In this process, paying attention to the user experience when using the site, how to deliver content on the mobile, the programming language constraints in executing the layout, maintaining the page speed and low volume, and many more will be crucial to the project’s ultimate success.
The graphic design may be approved by the client at the first presentation and may enter the coding phase or may require further sessions and graphical modifications to parts of it. After receiving valuable client feedback and reaching a final version for the graphic design of the home page, the design process for the internal pages begins and the coding team begins their work on the home page and site administration panel.
5 – Website coding in accordance with SEO standards
Having a website alone cannot guarantee client success in the internet space. Paying attention to persona and user experience alongside observing SEO standards in coding are two important principles for internet marketing and conversion rate.
Up to this point, the knowledge of the persona and the user experience has been well done and now the Advotisa technical team is working on the coding of the project. The final output is fully compliant with the approved graphic design and implemented in accordance with SEO standards. Things like:
- Correct use of HTML tags
- Responsive design and proper display on mobile and tablet
- High speed and fast loading of web pages
6 – Testing, checking and quality control
After the completion of the web design and web development step of the website, it is necessary to test the project before delivering it to the customer. The web support team monitors the performance of different parts of the website on the desktop and mobile performs; then, the content creation process for a number of products and articles will be done in order to debug and troubleshoot the website.
After this step, the website will be loaded into a sample space and submitted to the client for final submission and further testing.
7 – Training and Domain Transfer
It is time for the client to see the result of the efforts of the teams involved in the project. The client will have the opportunity to review how the site pages and the admin panel perform and function and resolve any ambiguities or questions with the help of the Advotisa Support Team. Whenever the website is completed from the client’s point of view, the website will be transferred on the host and the main domain, the transfer process takes less than 48 hours and the latest SEO and security measures are implemented.
Discipline is the key to success in providing web design services.
The key to properly implementing and designing a website is to consider the relevance and integration of the various stages of the process. What does this sentence mean? People involved in every step of the web design process should have complete information about the previous steps.
For example, when designing an online store, the design manager should be in the process of “defining the content structure and site map”, and the technical manager must have received complete design information prior to starting the coding, in addition to reading the proposal.
Due to the variety of projects and the role of creativity in design and implementation, there are no online tools or platforms to manage this complex process. Advotisa is beside you in every step and manages your project.